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What I’ve learned from selling wedding dresses



Over the years I have learned many things from selling wedding gowns san francisco. Working in a boutique has not always been easy, but it is gratifying each time I help a bride find that one perfect dress.

The bride’s vision and her journey, while she is in the boutique, is of utmost importance. It can be exhausting pulling heavy wedding gowns down for the bride one after the next, so selling wedding dresses requires a lot of energy. It also involves enthusiasm, staying positive and remembering that most women only get to buy wedding dress once in a lifetime. Part of my job is to make sure I make this experience come as close as possible to the magical moment the bride has always envisioned.


Everything should be extraordinary for the bride from the moment she walks through the front door until the moment she leaves. Upon her arrival, a receptionist should greet her and her party and then introduce the bride to the consultant that will be assisting her. The bride should feel very welcomed and feel that she is in a place that cares about her.

The appearance of the boutique also plays a significant role in how the bride feels while shopping. It should be spotlessly clean and free of dust. The dresses should be displayed neatly with no extra hangers on the racks. If a bride does not have a good feeling about what she sees when she walks in, she may choose to go somewhere else. While the perception of the boutique plays a considerable role in the atmosphere, if the consultant can provide excellent service, then the bride will most likely not even notice these minor details.

When it is time to search through the assortment of wedding dresses, the consultant should be very informative and sure to mention dresses we carry from award-winning designers such as Martina Liana, Stella York, Essense of Australia, Made with Love and Pronovias. This day is the bride’s special day, and we must make her feel empowered. The consultant should make sure to meet all of the needs of the bride by assisting her with anything she needs, providing assistance in the dressing room, helping her on and off of the pedestal and with the process to buy wedding dress.

It has been a pleasant experience selling wedding dresses, and I can say that I have indeed learned a lot. I have enjoyed selling wedding gowns san francisco, and I look forward to helping many more brides find the stunning wedding dress of her dreams.

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