You’ll be astounded to know that there are close to two billion websites worldwide, although the active sites are only around 400 million. But that is still a staggering number.  

Websites have several features that make them attractive to viewers. Of course, for most people, the way the site appeals to a person is subjective, meaning it differs from person to person. According to the Las Vegas Web Design Company, a website’s common features that appeal to most people are the following:

• Ease of navigation
• Intuitive, trendy design and good user experience
• Authoritative and relevant content
• Good product images and descriptions
• Use of social media as a website extension
• Blog

You also have to consider the visual elements, such as:

• Color
• Font
• Images
• Usability
• Consistency
• Simplicity

Overall, the success of a website depends on how the site was designed. While there are many inherent features and visual elements that contribute to a website’s appeal, ease of navigation is one of the top features that attract viewers.

Thus, whether you are a newbie web designer or an inquisitive web visitor who takes an interest in different things, it is an advantage to know the top principles of web design that make the site look great.

Why do you need a professionally designed website?

A business website is the face of the company. Thus, it is critical to ensure that all the required elements and features of a website are integrated into the design. Your regular and potential customers should be able to immediately find and identify your website to ensure continuous brand awareness.  

As the Las Vegas Web Design Company states, the most vital consideration is to check that the website actually works, even if the design is simple. A well-structured and user-friendly website is more favorable to users. A site’s performance depends on how effective it is.

You need professionals to design a great website since they have expertise in the various areas of web design development. Their collaboration is what makes the design cohesive and consistent. Hiring a professional website design group ensures that your business will:

• Gain credibility
• Save money
• Provide visitors with relevant and current information
• Accessible anytime 

Five principles of great web design

Your company needs to set an excellent impression among internet users. They should immediately learn about your company/business in the first few seconds after finding your site. And you want that impression to be positive so that they will remain on the page.

Good website design features:

1. A simple design is still the best

“Simple design” means that the web page is not crowded with several elements that can distract from your site’s main purpose. The visitor should see all the important elements that will attract their attention, such as arresting copy in easy-to-read font and size, color combination and product image in high resolution.

2. Consistency of design

Your website consists of several pages. The design style and fixed elements, such as your company logo, colors, typography, font sizes, buttons, headings and sub-headings, corporate information (address, contact information) must remain the same throughout the pages.

3. Compatibility with mobile devices

Most people today use their mobile devices to search the web. Thus, websites need to be compatible with the smaller screens, which are also in different sizes. It’s one of the benefits of hiring a professional website designer. They have the expertise to turn a website optimized for desktop and laptop computers to be adaptive and responsive for different screen sizes.

4. Imagery and color palette

The right color combination makes a website attractive. Often the colors should complement your corporate colors, which create a balance. There should be white spaces to give visitors’ eyes some space to rest. It is important to limit the number of colors and images or graphics and use them effectively to emphasize vital content and make things visually clear. Product images should be taken by a professional photographer, in high resolution so visitors can fully appreciate the product.

5. Quick loading and easy navigation

Web designers from the Las Vegas Web Design Company recommend that a website should load within two seconds. A few seconds’ difference can mean site abandonment by the visitor. In the same token, when visitors find it difficult to navigate your site, they will leave, even if you have the information they need.

These principles will help make your site functional and visually appealing. Creating a user-friendly website with a clean design will make your site a success.