When it comes to link building and your backlink profile, you can’t trust your SEO success to just anyone. Since an inbound link can have a big impact on your domain authority and how you appear in the search engines, you should have a free SEO tool or two up your sleeve.
From sussing out low-quality sites to reviewing your trust flow and citation flow, the free backlink checker tool by LinkGraph can provide you with the backlink analysis you need to crush the search engine results pages.
So…how do you use it?
Important Backlink Metrics
A quality link building campaign is all about your backlink profile and the metrics that entails. Common backlink metrics include:
- Number of Backlinks – The number of backlinks your site has can tell you how well your content is performing overall.
- Quality Links – Even if you have a high number of backlinks, you still want to make sure those backlinks are useful.
- Domain Authority – Domain authority is a number assigned to your site that tells you how much potential you have to rank in the search engines.
- Page Authority – like domain authority, page authority can help you spot a page’s viability for the search engine results pages.
- Organic Traffic – Your organic traffic numbers tell you how much of your site’s visitors are coming from the search engines.
These metrics can provide you a solid overview of how blog posts and web pages are performing but you’ll need some more information before you get started.
Key Backlink Terms
Before you dive into the LinkGraph backlink checker, you’re going to want to understand a few more key SEO concepts, including:
- Competitor Backlink Audit – Running this kind of backlink analysis can help you see how your link building campaign stacks up against the competition.
- Anchor Text – Your anchor text is the word or phrase highlighted in a hyperlink. It holds a good deal of SEO value since it tells Google the meaning of the linked URL.
- External Links – These are the links that are directing traffic off of your site. Often, you want external links coming to you from other pages.
- Nofollow Links – These links don’t hold much SEO value since the “nofollow” tag tells Google not to crawl them. They’re useful for affiliate marketing and sponsorship links.
- Link Profile – Your link profile gives you an in-depth overview of your backlinks, blog post performance, and domain authority.
Alright. Now that you’ve completed your SEO crash course, how do you use LinkGraph’s backlink checker?
Using the LinkGraph Toxic Backlink Checker
LinkGraph’s backlink checker does more than provide you with critical metrics. theLinkGraph Toxic Backlink Checker not only views your good backlinks but shows you the bad backlinks that can damage your overall performance. The best part? It’s a free backlink checker tool. You can get a closer look at how your link building is performing and learn about bad backlinks and the damage they can cause. Using the backlink checker is insanely easy, too. Simply put your URL into the search box and click “Analyze.” Pretty shortly, you’ll be presented with a dashboard of rich backlink data.
It can tell you crucial backlink information such as whether or not you’re scoring backlinks from good pages as well as those sites’ domain authority. When you toggle different options, you can see even more granular performance details that can provide true insight into your marketing performance.
To add a cherry on top, you can even schedule a consultation with the experts at LinkGraph to learn how to execute your SEO strategies more effectively. The data your backlinks provide is only the first step, after all.
Using your backlinks effectively is incredibly important and free SEO tools can help you along the way. Few are as robust or impactful as LinkGraph’s backlink checker, though. If you’re looking for a place to start, you’ve found the right one.