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Understanding marketing and integrating gadgets to increase workflow productivity.



In the starting phase of marketing, there are never enough hours in a day to get everything done.

This is why it is so important to use the best productivity gadgets when looking to get a new market idea off the ground. Which of the following could help you to boost productivity while letting you concentrate on making a success of your start-up?


If you like the idea of physically writing down ideas, doodles and processes then moving them across from paper to a digital format afterwards can be a real effort. Wouldn’t it be great to be able to store and share your handwritten notes using the latest technology?

This is where a smart pen can come in extremely handy, as it gives you a bridge between the analogue and digital information that you hold. All you have to do is write in the normal way and your pen will store the information or transfer it across using Bluetooth or Wi-Fi.

A good example of this kind of tool is the Equil Smartpen 2, which can be synchronised with Dropbox, Evernote and social media networks after you have finished writing. Impressively, it will convert what you write into editable text that you can then work with. It also works with a number of different languages.

The Sky Wi-Fi Pen is another contender worth taking a look at for productivity improvement in this respect. In this case, it offers extra features such as audio recording and downloadable apps in addition to the standard smartpen functions. One issue you should keep in mind is that you need to use this pen with a special paper for it to work.

Pocket Printers”

Being able to print on the go is another enormous advantage for anyone trying to find more hours in the day to start up marketing. A mobile printing gadget will allow you to very quickly give printed copies of your documents and proposals to the contacts you meet, no matter where you are.

The Pocket Printer by Zuta Labs is one of the slickest little mobile printers around. It has a Wi-Fi connection and can be used to print out documents from a desktop PC, laptop, tablet or smartphone wherever you go.

The portable nature of this printer can be seen in the fact that it weighs just 350g. In terms of size, it is 7.5cm tall and has a diameter of just over 10cm.


As more of us work in noisy, crowded open offices, it becomes increasingly important to be able to quickly switch between collaborating with others and concentrating on your own. Another study found that nearly 70 percent of knowledge workers believe that office noise negatively impacts their productivity. Headsets can help people create a sort of “personal concentration zone” so they can do focused work in a hectic workplace.

Especially, over-ear headphones are very useful to isolate us from outside world. Headsets have lots of features to support this, including:

Noise-cancelling speakers – so you don’t hear the noise going on around you

Noise-cancelling microphones – so the people you’re talking to don’t hear that same noise

Multi-connectivity – so you can easily connect to and switch between computers, desk phones, smartphones, and other devices.

Notification lights – so your co-workers know when not to interrupt you. Whenever you’re on a call, a light switches on, indicating that you’re busy. You can also turn on this “do not disturb” light manually, whenever you need some peace to get work done.

Excellent acoustics and a universal audio jack – so you can listen to music that helps you focus.

Out there many of the marketers and businessman always carry a headphone. This makes them concentrate on work in public place.

So, these are the gadgets that can help you to start a better marketing and increase productivity in your business.

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